Whether you are in sales, support or marketing, really any field of business, you need to be a problem solver. One of the tools that helps me become a better problem solver is Jing Screen Capture (absolutely no sponsorship, just a fan).
Multiple times a day my clients come to me with questions about the software we sell at Kapost. Sometimes it is about pricing and sometimes it is about a best practice or how to use a certain feature. At first, I would draft these epic emails answering their questions that were sometimes fairly complex. But then I then realized I could decrease the amount of follow up emails and clarification emails we were exchanging by using a different method of communication other than simple text. Jing allows me to capture an image and then highlight certain areas of it, leave comments and share it with a simple URL that automatically gets sent to my clipboard. A little command C action and all those words get condensed into a simple image.
The other option with Jing is recording a quick video that allows for audio also. Mr. Client asks a question like, “Hey Jon, how do I accomplish xyz in your software…” Instead of drafting a complex email all I have to do is go to their software and record a simple video answering their questions exactly. This option also helps to build a personal relationship with them by letting them hear me and see me solve their problems. They can also share this video to any colleagues that may have the same question.
The other benefit with this is I can save these videos and repurpose them if these are questions I get frequently.